Why is going organic and cruelty-free a great choice? The decision to use organic/cruelty-free products is not uncommon; however, not many are catching on to the reason for choosing organic, primarily because there's a stigma or disgrace with the words 'natural' or 'organic'. The stigma surrounding organic products is that its users are peace activists or are rich and 'can afford it'. The truth is that organic and cruelty-free products serve more of a purpose to human beings than realized. The word 'organic' can be defined as 'of, relating to, or derived from living matter' and has many benefits; the consistent use of organic skin-care and foods can remove the concern of harmful toxins, chemicals, and useless additives commonly used in the market. So what are the exact benefits in purchasing an organic product, and why is it a great choice? Set aside the stigma or inhibitions you have and consider this: Health benefits are essentials in the use of organic products. Organics use the main